Does even the idea of marketing make you start sweating?
Truth is: there are a million ways to market your business. And you don’t have to do all of them. You don’t even have to do half of them.
The key to effective marketing is actually pretty simple: pick your methods, do them consistently, and do them in a way that your audience likes. Pay attention to where your audience wants to engage with you, and keep to those places. Figure out what works and expand when you have a strong reason, a team, or additional bandwidth.
Marketing doesn’t have to be overwhelming, it just has to be consistent and valuable.
With that said, here is a really simple marketing strategy you can use to begin marketing for your business in a way that is impactful without being overwhelming.
1. Pick a channel
Choose one channel where you have the strongest community. This could be a social platform, your email list, or even a local group. If you don’t already have something in mind, consider which will give you the best growth opportunity.
2. Determine a cadence
Be honest: how much content can you reasonably commit to and be consistent with? It’s better to under-promise and over-deliver, so give yourself a reasonable goal, whether it’s once a day or once a week.
3. Plan in advance
Sit down and write as many ideas as you can come up with to provide value to your audience. What topics could you talk about endlessly? What can people learn from you? What are your best tips for overcoming a specific roadblock or reaching a certain goal?
4. Break it up
What are all the steps it will take to make it happen? Think: creating graphics, writing captions, hashtag research, scheduling, etc. Get as granular as you can so nothing falls through the cracks or pops up unexpectedly.
5. Execute & Iterate
Work through the steps and set it free! Keep an eye on what works and what doesn’t so you know where to focus your attention going forward.
Once you start to get into a good rhythm, you can begin to expand on this marketing plan by adding new channels, increasing your content output, or testing new methods. But when you’re just getting started, it’s best to keep it simple!