So you have a website — that’s fantastic! Know you are already one step ahead of many entrepreneurs in your space.
Unfortunately, having a website is not the end of the journey. If you aren’t optimizing your website, it’s very possible you are losing potential customers and leaving money on the table.
Thankfully, the doctor is in and ready to diagnose your website woes. Check out the five mistakes you might be making on your site and how to solve them below.
Mistake #1: You’re making yourself the hero of the site rather than your customer
Solution: If your biz was a story, you’re not Harry Potter…you’re Dumbledore. You exist to help your ideal client defeat Voldemort & save the world. Dive deep into understanding who your customer is and what they’re dealing with, then use your site to explain how you solve those problems — not to talk about how much you love the thing you’re selling and why it’s so cool that you started this biz.
Mistake #2: You talk a lot about what you do, but not about the problem you solve
Solution: You don’t sell jewelry, you make it easy for people to feel stylish in seconds. You don’t sell social media management services, you give small business owners hours back in their day to focus on building their business rather than posting on Instagram. Can you tell the difference?
Mistake #3: You don’t have one clear, consistent call to action
Solution: Ask yourself, what’s the #1 thing you want people to do when they land on your site? Schedule a discovery call? Sign up to your email list? Listen to your podcast? Your customers don’t want to have to find their way through a maze — they want to be guided to the treasure. Take them there immediately.
Mistake #4: Your website isn’t easy to skim and no one is reading it
Solution: No one comes to a website expecting to read a novel. Like it or not, people skim (you know you do it too). So make it easy for them. Break up your copy as much as you can. Separate it with headers or different visual layouts to keep it engaging. Cut the fluff.
Mistake #5: You don’t have any photos, or your photos aren’t aspirational
Solution: Photos do not make a great website — GREAT photos make a great website. Just having a nice headshot won’t cut it. Your photos should make a potential customer think, “I want to be that person.” Hire a great brand photographer for this who will understand your ideal customer and know what they are attracted to, or invest in high quality stock photosgraphy. I promise, it’s worth it.