For Corinne Davison the goal was to create a brand that feels bold, eye-catching, and unique from other business managers in the online space. I achieved this by using a black and white color palette with a pop of bright orange, bold lines, and marble textures. Taking inspiration from luxury fashion brands, I created a word mark that felt edgy and dynamic. I wanted the primary elements to feel cool and friendly yet bold, emphasized by the supporting design elements that feel fresh and high-impact through the typography and color palette.