To share not just your work, but your whole self — in a way that performs. That pleases the algorithm. That signals you’re still here, still worth following, still “on.”
So you put something out that feels too polished, too safe, or too far from the world you’re living in.
The messy, in-process version of your experiences is more interesting than anything you could possibly perform. The problem isn’t the mess — it’s that nobody’s helped you (confidently) see it as content material…yet.
I’ll step inside your world with you and bring an outside perspective to the stories you’re often too close to see. Together, we’ll shape those moments into a content strategy—then put it into practice until storytelling starts to feel like second nature.
Meaningful visibility
Instead of posting just for the sake of it, you’ll create a body of work that gives the right people a reason to know, trust, and choose you.
With a clear sense for what to share and how to share it, everything you post pulls in the same direction—building a world around your brand.
Show up in a way you can actually keep up with—without handing over your voice, so your content still feels connected to you and worth the effort.
You’ll have an invested partner helping you shape your ideas, move through creative blocks, and keep your story going.
What it looks like when we plot out your content together:
Recognizable brand
Ongoing momentum
Supported authorship
To kick off, we’ll dig into your world and audit what's working with your content, which we’ll use to build a personalized strategy that fits your voice, your bandwidth, and your goals (and can evolve with you over time).
Each month, we’ll meet to untangle what’s been happening in your life and business lately—the conversations, ideas, questions, and projects. I’ll ask questions, we’ll find patterns together, and start to shape them into your content for the month ahead.
The execution for every content idea is fully mapped — formats, b-roll concepts, script outlines, caption prompts — so instead of spending hours translating ideas into content, you can focus on the one thing no one else can do for you: bringing your own voice to the story.
Between sessions, we stay close in Slack to workshop ideas, refine stories, celebrate wins, and keep experimenting together. This isn’t about sticking to a rigid plan. It’s about learning what feels most like you, so your strategy evolves alongside your business instead of sitting untouched in a Notion doc.
At a time when there is so much content online, people are craving what’s REAL. The creators and businesses that stand out won’t necessarily be the ones posting the most—they’ll be the ones we feel most connected to.
Which means sharing the way you think, work, create, and see the world through storytelling is your biggest marketing advantage. But that doesn't mean you're doomed to handle all of your content alone. You just need a partner who can help you find and tell those stories, in the way only you can.
Here’s how we’ll do it ->
To kick off, we’ll dig into your world and audit what's working with your content, which we’ll use to build a personalized strategy that fits your voice, your bandwidth, and your goals (and can evolve with you over time).
Each month, we’ll meet for an hour to untangle what’s been happening in your life and business lately—the conversations, ideas, questions, and projects. I’ll ask questions, we’ll find patterns together, and start to shape them into your content for the month ahead.
The execution for every content idea is fully mapped — formats, b-roll concepts, script outlines, caption prompts — so instead of spending hours translating ideas into content, you can focus on the one thing no one else can do for you: bringing your own voice to the story.
Between sessions, we stay close in Slack to workshop ideas, refine stories, celebrate wins, and keep experimenting together. This isn’t about sticking to a rigid plan. It’s about learning what feels most like you, so your strategy evolves alongside your business instead of sitting untouched in a Notion doc.
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Ongoing partnership in Slack for brainstorming, feedback, and support
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Formats, outlines, concepts, script starters, and caption prompts per idea
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A personalized, evolving content strategy we refine together each month
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Content audit + kick-off workshop
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Monthly content storymap plotted with 8-10 ideas in Notion
Monthly 60-minute Plot Line sessions for ideation and planning (+ recordings)
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Land bigger opportunities.
Brand partnerships, collaborations, podcast invitations, speaking gigs — opportunities that come because people want your unique perspective.
Sell out your workshop. Fill the program. Have your biggest launch yet. All because your content has already been building familiarity and trust, even before you ask to buy.
Host the retreat, event, dinner, or community gathering you dream about—full of people who feel connected to you, each other, and your worldview.
Take a month off. Work four days a week. Hire a team. Build a business that doesn't require you to be "on" 24/7, or demand every sale starts from zero.
But your content isn’t the end goal. It’s what it makes possible.
Launch to a warm audience.
Build in more breathing room.
Fill up rooms and spaces.
For a long time, I showed up online the way I thought I was supposed to. I kept the personal stuff separate, the professional stuff polished, and wondered why nothing ever felt good (or worked).
Until I allowed myself to do things in a better way. My way. I stopped contorting my content to fit “popular” pillars and “algorithm-friendly” frameworks that weren't made for how I actually think — and started showing up through what I call Plot Lines. I notice a few active threads unfolding in my real life and business, and share them as they unfold in real-time.
The responses tell me everything. People continue to engage because I think we’re all looking to connect with more content like this — content that’s honestly human, refreshing, relatable, and feels like a whole world rather than just a feed. A place they want to return to. Naturally, that’s led to one specific question following me everywhere: “How do I create the same thing for my own brand?” So here we are, with Social Storyteller.
Letting “cat mom” be part of my professional identity instead of something I downplay to seem more serious
Fiercely protecting my introvert time the same way I protect my creative work time — because the quiet fuels the depth
Designing a home that feels like a cozy oasis so leaving feels ~optional~
Shifting from being the poster child for perfectionism to showing up #ConfidentlyMessy
Sharing what actually happens behind-the-scenes — the spirals, pivots, and realities — while building a personal brand and business
Fiercely protecting my introvert time the same way I protect my creative work time — because the quiet fuels the depth
Designing a home that feels like a cozy oasis so leaving feels ~optional~
Shifting from being the poster child for perfectionism to showing up #ConfidentlyMessy
Sharing what actually happens behind-the-scenes — the spirals, pivots, and realities — while building a personal brand and business
I can give you the strategy, the plan, and all the direction in the world. But if the content is going to feel real, you have to be willing to actually use it. That means bringing your honest thoughts to our sessions, being open about what's not working, and following through — even imperfectly.
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You’re ready to show up for yourself, not just talk about it
This isn't about posting more. It's about posting in a way that's genuinely connected to your life and perspective. If you're not sure you're ready to bring more of yourself into your content, this might not be the right moment yet.
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You want a more personal approach to content
But once it ended, you were left trying to translate everything into your voice by yourself. You’re not looking for someone to hand you strategies that worked for them. You want a partner who can help you build confidence in your own storytelling.
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You’ve invested in courses, messaging, or content plans before
Part of what I'm here for is making sure the plan doesn't just collect dust in a Notion doc. That means I'll check in. I'll ask if you posted. I'll notice when you've gone quiet. Not in a pushy way — but in a I genuinely care if this works for you way.
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You can handle a friendly nudge (or five)
My whole thing is that the best content comes from the stuff that's actually happening — not the polished retrospective. That requires a certain amount of honesty with each other. The more real we are in our sessions, the better your content will be.
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You value the messy, in-process version of building something
A social media manager creates and posts content for you. That's not what this is. I'm a thinking partner — I work with you to figure out what to say, shape it into a concrete monthly plan, and support you as you create and post it yourself. The goal is for your content to actually sound like you, because you're the one making it.
Completely. This isn't about volume — it's about intentionality. Whether you want to post once a week or a few times a month, the plan will be built around what's sustainable and meaningful for you. Showing up consistently in a way that feels right beats showing up constantly in a way that burns you out.
That's kind of the whole point. The Slack accountability, the monthly check-ins, the fact that we've already mapped out exactly what you're posting and why — all of it is designed to close the gap between "I want to be seen" and actually showing up. You don't need to be perfect at follow-through to start. You just need to be present in our sessions and be honest with me when you're stuck.
That's why this experience is collaborative. Everything in your content plan comes out of a real conversation with you — your stories, your perspective, your actual life. If something doesn't feel right, we change it. Your plan should feel like something you're excited to use, not something you have to translate before you can post it.
I hear this a lot — and it's almost never true. Most of the time, the problem is you're not seeing the content potential in what's already happening. That's literally what our monthly Plot Line sessions are for: finding the stories that are already unfolding and figuring out how to share them. You'd be surprised what's in there. I can find stories in pretty much anything :)
Your monthly Notion content plan will be delivered within 3-5 days after each Plot Line session.
Yes — the initial strategy phase is designed to give us a clear, personalized direction before we dive into monthly planning, including your platforms, posting cadence, and go-to formats. If you're clear on who you are and what you do but just need help translating that into consistent, personal content, you're in the right place.
If you're still figuring out your overall brand positioning, messaging, or creative direction, we'd get a lot more out of this if we started with Brand Plotline first — so your content has a stronger brand foundation to build from!
Most likely! This strategy can work for any type of business or content that benefits from showing up more personally. Whether you're a service provider, product-based business, or content creator. The only pre-requisite is a desire and willingness to connect more personally with your audience, and show up as a human and founder.