What you need isn’t more content, hooks, or algorithm hacks.
You need someone who'll sit with you long enough to understand the warmth, nuance, and personality your clients experience when they're on the inside — and translate that into an online presence that reflects it.
And that growing gap between who you are and how you’re showing up is costing you — in aligned clients, in community, and in your own motivation to show up at all.
A lot of branding is built for a polished reveal — beautiful visuals, a perfect message, a neatly packaged identity you’re expected to “keep consistent.” It looks great in the final files folder, but the moment you try to use it in real life, it becomes this precious thing you’re afraid to touch or mess with.
That’s why I build brands with you, not for you — in the messy middle, while you’re still becoming, growing, and evolving as a person and as a business.
Working with me on your brand is a collaborative, creative process where conversation matters as much as execution, and resonance is more important than perfection.
Each week, we’ll meet on Zoom to dig into one layer of your brand world (ex. your story, style, presence). We’ll follow the threads and shape the direction together in real time.
After each workshop, I’ll take everything we uncovered and shape it into the next piece of your story, style, strategy.
Across the week, we’ll refine as you begin applying it in your content, your conversations, your work. You'll notice what lands and what needs tweaking, and we'll make those adjustments as we go.
Between workshops, we’ll chat in Slack for questions, ideas, and thoughts-in-progress so you feel equipped to use your brand in real life.
After each workshop, I’ll take everything we uncovered and shape it into the next piece of your story, style, strategy.
Across the week, we’ll refine as you begin applying it in your content, your conversations, your work. You'll notice what lands and what needs tweaking, and we'll make those adjustments as we go.
Between workshops, we’ll chat in Slack for questions, ideas, and thoughts-in-progress so you feel equipped to use your brand in real life.
For our time together, you don’t have to carry any of it alone. I step inside your brand world with you, learn the story you’re building from the inside out, and protect the lore that makes your world feel so distinct.
This isn’t about forcing your brand into a set of deliverables. It’s about building the pieces you’ll actually use to support how you want to show up. You’ll receive your own fully personalized story, style, and strategy materials, as well as all our workshop recordings you can reference anytime. All practical resources you can return to whenever you’re making decisions, evolving, or needing to find your center again.
When you’re living inside your business every day, you’re too close to see yourself clearly and fully. You overlook what makes you different. The strengths feel ordinary. The patterns blur. The instincts feel automatic. My job is to notice the threads running through everything you create — and help you name them, shape them, and bring them to the surface. So by the end of our time together, you’re not just walking away with an aligned brand — you’re walking away more aligned with yourself.
Between sessions, we stay connected in Slack while your brand world takes shape. I’m here for the quick voice notes, half-baked thoughts, tiny sparks, and “wait…does this make sense?” moments we get to work through together. Whether you need a grounding perspective, want to workshop new ideas, or simply need a safe space to show up as you are (pet photos included), I’m here for every bit of it.
Every week on Zoom, we dig deep into one layer of your brand world. These sessions are less about having all the answers and more about thinking out loud together. We might audit where your marketing drifted, gather visual inspiration, or talk it out until something clicks.
Brand worldbuilding means creating a brand that pulls people in — not one they just observe from the outside.
It’s much bigger than the products or services you sell. It's the full atmosphere around your work: your mood, narrative, language, and emotional throughline. The lived-in reality that makes it feel honest, lived-in, and unmistakably yours.
What it becomes is a space where the personal and professional coexist, where you get to be both the founder and the human, and where your audience connects to your journey as it unfolds.
A new direction, a new version of your business, a new identity altogether — and you want to show up as more than just what you do for your clients.
You’ve evolved, but how you show up hasn’t
You want to build community, attract brand partnerships, be known for something — which you know requires a brand with a real POV.
You want to be known, not just hired
— and exhausted by the pressure to simplify it. You need a brand that holds all of you, not one that flattens your personality.
You’re multipassionate and layered
You want a partner in it with you, helping you translate all the pieces into something you can work with.
You’re looking for more than a surface-level rebrand
You want to attract people who resonate with your depth, voice, and perspective, not just a feed.
You care more about connection than clout
but your current brand and marketing doesn’t quite reflect that depth you know it could.
You have a rich inner world and a lot to say
The throughline between personal and professional, and how to communicate it as a human in the messy middle — not just a perfectly polished business.
The visual langauge and content aesthetic you can execute consistently, that feels like a reflection of you, realistic to execute, and recognizable on a feed.
The shape of how you show up: in platforms, formats, conversations, and your specific content execution style.
The systems that help it all come together to support your storytelling at every touchpoint.
The throughline between personal and professional, and how to communicate it as a human in the messy middle — not just a perfectly polished business.
The visual langauge and content aesthetic you can execute consistently, that feels like a reflection of you, realistic to execute, and recognizable on a feed.
The shape of how you show up: in platforms, formats, conversations, and your specific content execution style.
The systems that help it all come together to support your storytelling at every touchpoint.
The visual work we do in Brand Plotline is more specifically about helping you show up online in a way that feels human and is easy to execute. We’ll chat about the feeling you want your brand world to evoke, and work through colors, fonts, and formats to help you tell that story and stand out on a feed.
Same world as your brand. Just translated for your online presence.
If you need more in-depth design support with logos, websites, etc., let’s chat about a custom brand and website project!
Totally. We'll work with what you have — which usually means tweaking and adapting rather than rebuilding. We might punch up the palette slightly, add some fonts or visual signatures that work better on a feed, or chat through video editing styles that evoke the right vibe. It’s all about making your business brand a little more adaptable and aligned with your real life for a different space!
Yes! We’ll focus on figuring out what atmosphere you’re going for, your personal style, and how we can bring that to life in your content and marketing. You don't need to have a full-fledged brand identity before we work together — just an idea of the kind of aesthetic you want your brand to have. We’ll hash out the details together.
However, if you need more in-depth design support with logos, websites, etc., let’s chat about a custom brand and website project!
At a bare minimum, you’ll need to commit to 60 minutes for each of our workshops, as well as an hour or two to review and refine each piece of your brand world asynchronously each week. But this is also a really great opportunity to prioritize your own business for a month, and take advantage of having support in your pocket!
The visual work we do in Brand Plotline is more specifically about helping you show up online in a way that feels human and is easy to execute. I won’t be designing logos or templates for you, but rather providing direction and guidance to help you evoke personality through colors, fonts, and content formats.
If you need more in-depth design support with logos, websites, etc., let’s chat about a custom brand and website project!
At every stage of the process, we’ll talk about how to actually put the pieces together in your content — whether that’s topics, messaging themes, visuals, formats, etc. I’m also available all month in Slack to review and give feedback on ideas as they come. So clients always leave with tons of ideas around how to show up more fully on social media.
I do not develop in-depth content plans for you as part of this service, however I do as part of a 3-month content partnership!
You'll have a clear brand world system with messaging, visual signatures, a visibility plan, and the support to bring it all to life in a way that’s uniquely yours. Some clients wrap up there and carry it forward on their own. Others choose to keep the collaboration with more in-depth content execution support. Either way, we'll figure out what makes sense for you when you get there.