Three Summer Days Events Client Story
Brand worldbuilding focused on clarifying positioning, refining messaging, and evolving the visual identity to support a new phase of growth.
The origin story
Three Summer Days Events had a clear personality waiting to come through. Imaginative. Fun. A little unexpected. The kind of wedding planning team you'd hire if you wanted something that felt more personal and non-traditional, not another Pinterest board aesthetic.
But the brand messaging wasn't quite there yet. It felt scattered and reactive — written on the fly instead of anchored in a real point of view. Without clear differentiators, Three Summer Days Events kept attracting couples who wanted safe and traditional. The opposite of what was meant to be.
At the same time, the business itself was shifting. Co-founder Ashley was ready to raise the company’s prices, refine its services, and go all-in on bold, colorful, creatively expressive weddings for clients who didn't want cookie-cutter anything. Three Summer Days Events just needed a brand that said that out loud — clearly and with certainty.
01. Crafting the brand story and message
Through an in-depth messaging workshop and research into the wedding industry and local peers, we worked to define what Three Summer Days Events actually is — and why it matters.
From that process, I developed a clear positioning framework and foundational brand statement they could return to again and again:
Three Summer Days Events is a full-service wedding curator for couples who dare to be different. We design, organize, and execute the ultimate celebration of your love story, seamlessly blending personal details to create an imaginative, one-of-a-kind experience.
This became the anchor for everything else — the lens through which the team could talk about their work, services, and the kind of couples they wanted to attract.
Ashley, co-founder of three summer days events
She took my ramblings and vague thoughts about our business and brand and really created something concrete that perfectly fit our vision. Before we had a good product but the packaging didn’t fit the vibe and style we were selling. Now we have more aligned clients and are really leaning into our vision and what we love to do. I love how easy it is now to communicate what sets us apart and how natural it feels to implement the new brand identity.
“Working with Bryn just felt easy, like she understood our vision from the get-go even with the vague way that I was describing where we wanted to be.”
02. Evolving the brand world visually
After seeing success with the new messaging — and beginning to attract higher-budget, more aligned clients — Ashley returned to evolve the visual side of the brand.
I designed a new visual identity that felt bold, playful, and expressive, drawing inspiration from Ashley and her husband’s favorite elements from their own wedding and their travels. Logos, colors, typography, and illustrations all came together to create a world that matched the creativity and quality of the weddings they were producing.
From there, I carried that vibe through the website — writing new copy, designing the site, and developing it to highlight their distinctive style, tell their story, and showcase the depth of their work.
What we built: A cohesive brand world
By the end of our work together, Three Summer Days Events had a cohesive brand world — one that clearly communicated who they are, who they’re for, and why they’re different.
Ashley had the clarity and confidence to raise prices, refine offerings, and attract couples who genuinely resonate with the brand’s approach. The messaging and visuals work together to reflect the fun, colorful, and imaginative weddings they’re known for — making room to continue growing into what’s next.
From there, we shaped messaging pillars that captured the heart of the brand:
Artistry: Embrace creativity and elevated aesthetics to design a wedding experience that’s fresh, exciting, and uniquely you.
Connection: Be seen, understood, and supported on a deep, personal level to capture the details that make you special and bring them to life.
Trust: Feel at ease knowing your wedding is in safe hands and you can enjoy this once in a lifetime experience with your friends and family.
I also developed supporting claims and messaging ideas to bring that strategy into day-to-day communication, making it easier for Three Summer Days Events to show up consistently and with confidence.