Clay & Fern Co. is a vintage-inspired jewelry and home goods shop. After seeing success through Etsy, Amanda approached Grey & Gold Creative with the goal of creating the company’s first professional brand design to improve brand recognition and enhance their digital presence.
A new brand for Clay & Fern Co. meant more than a new logo and visuals. First, Grey & Gold helped the brand define its positioning through a clarified mission, vision, values, audience targeting, and competitive advantage. Then, we leaned into the timeless and bohemian style of the brand’s products to create a visual identity that felt both classic and fresh, hand-crafted and polished. We then supported the brand’s activation through illustrations and print collateral.
Grey & Gold Creative
Strategy & positioning: Bryn Smith
Visual Direction: Bryn Smith
Brand Design: Bryn Smith