Curate Well Co. is a business consulting agency and community helping impact-driven leaders scale their businesses by changing narratives and redefining norms. In late 2021, CWco’s founder, Pia Beck, approached Grey & Gold Creative to refresh the brand’s visual identity and website in anticipation of scaling to a full-stack agency in 2022.
Because of their strong brand recognition and loyalty, Curate Well Co. wanted their new website to maintain a lot of their existing visual identity, but make it more modern and streamlined. To achieve this, we focused on updating their type suite and redesigning their website components to include new photography, updated content, and elevated design through subtle line details and intentional animations.
Grey & Gold Creative
Visual refresh: Bryn Smith
Website design: Bryn Smith
Development: Rebel + Rise
As a part of the website redesign, we helped Curate Well Co. update their visual identity through a new type suite — making their brand to feel more modern, sleek, and bold while still maintaining their well-loved and recognized brand identity.