Mor Media is a business consulting agency helping brands grow through organic marketing strategies. Mor Media’s founder, Moria Hazan, approached Grey & Gold Creative because after years in business, the company’s visual identity felt misaligned with their overall strategy and services. The goal of the project was to realign their design without feeling like a full departure from their current brand.
To achieve this, we conducted an in-depth workshop to deeply understand Mor Media’s target audience, positioning, offerings, and goals, as well as Moria’s personal taste and style. Then, we focused on updating the brand’s logo, type, and color suite to match.
Grey & Gold Creative
Strategy & positioning: Bryn Smith
Visual Direction: Bryn Smith
Brand Design: Bryn Smith