That Girl Diet

That Girl Diet is a food and lifestyle blog focused on minimizing food guilt for young women. Talia, the blog’s creator, reached out to Grey & Gold Creative with the goal of creating the company’s first brand positioning, design, and website to set them up for massive online success.

Since the brand was still in its infancy, we conducted in-depth research to help That Girl Diet define its strategic identity and visual direction — from the brand’s mission statement to audience personas to aesthetics and beyond. From there, we developed a brand and website that reflected the fun, friendly, and supportive personality the market was lacking. We also supported the brand’s activation through illustrations, print collateral, and merchandise design.